In the new world of digital marketing, there are countless options, from search engine optimization (SEO), social media marketing, blogging, email marketing, SMS marketing, just to mention a few. Your business and the type of policies you sell determines the strategy you should apply. Whether it is an inbound marketing approach or outbound marketing.
Companies like Aviva have embraced these strategies and seen a 48% increase in policy sign-ups as seen in this case study. For brokers, inbound marketing works. Let’s explore some features of it.
Inbound Marketing
Inbound marketing has been defined in many ways but we agree with the HubSpot definition which says that;
“Inbound marketing is an approach focused on attracting customers through content and interactions that are relevant and helpful — not interruptive. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.”
In simple terms, inbound marketing seeks to attract clients to your business while providing them with value, whereas outbound marketing broadcasts a message in hope of gaining interested clients.
Content in Context, that is inbound marketing.
Proper execution can cause your brokerage to increase exponentially through gaining and retaining clients who are in need of your policy.
Attracts genuine users
Most insurance brokers are spending a lot of money on outbound marketing ads which may reach a lot of people quickly but the majority of those people will not be interested in any of their policies. Inbound marketing only attracts users who are genuinely interested in your product and hence increases the chances of converting into a sale.
It is cost effective
The best thing about inbound marketing is that you do not have to break the bank in order to benefit from it. Many shy away from inbound marketing because of the false notion that it is expensive. Spending money on a marketing strategy that brings you direct clients who are interested and ready to spend on a policy is much more valuable than spending money to attract ‘window shoppers’ who glance through your services and may never make a purchase.
You don’t need a large budget to run inbound marketing campaigns, rather what you need are experienced professionals who understand both inbound marketing and the insurance broker market. Our marketing campaigns are designed to fit your budget so get in touch and let’s discuss a strategy to gain you more clients.
Long lasting benefits
Most insurance brokers are spending a lot of money on outbound marketing ads which may reach a lot of people quickly but the majority of those people will not be interested in any of their policies. Inbound marketing only attracts users who are genuinely interested in your product and hence increases the chances of converting into a sale.
Increases your influence
Being a key figure of influence in the brokerage market is essential to attracting sustained and continuous clients. The level of content that is produced through the inbound marketing process serves as a very reliable resource to anybody searching for information on policies online.
Your content can open a lot of other doors for which can give you access to even more prospective clients. Set yourself a challenge to start now and remember that it takes time and consistency to start reaping the benefits of inbound marketing.
Get in touch with us for the very best of inbound marketing to help you increase your GWP through cost effective and proven methods.
Feature image source: yourdigitalresource.com
