Creating the right content for your social media audience is one thing, posting the information at the right time is another very important aspect of reaching your target audience organically. Each social network has its uniqueness and hence a one-size-fits-all approach is just not practical when working with multiple social media accounts. Here is a guide to help you choose the best time to post on Facebook, Twitter, Linkedin or Instagram.

We have a dedicated team willing to help you create content and distribute that content to thousands of prospective clients through in-depth social media management for insurance brokers. Get in touch for a quote from us.

• Click here to read our new blog- How AVIVA increased their quote rates through email marketing

With the rise in customers turning to the internet for information on insurance policies, digital marketing to an insurance broker should be urgent and vital. Yet finding the time and knowing what to do is the hardest part. Hence, finding the best marketing choice for your business and knowing exactly why and how to navigate that option takes the stress and annoyance from your work. 

Email Marketing has emerged as one of the most useful and smart ways to execute effective marketing and this is why it should be one of your go-to choices as an insurance broker. Here are a few reasons why it should be top of your list.

1. Wider Reach

There are three times more email accounts than there are Facebook and Twitter accounts combined. Meaning…? When you utilise email as your go-to marketing choice, you can reach more people and they are more likely to read their email than to read your posts on social media. 

2. Email Accelerates Your Conversion 

Marketing has one desire, to convert potential customers into actual customers and to drive revenue. You get to achieve this more with the email. Why? Because unlike social media which could be missed, the email actually delivers your message to the right recipient which means they are 45 times more likely to read your message, to get interested and to buy your policy.

3. Has Your Full Control

Unlike social media platforms like Facebook and Twitter which belong to and are controlled by another company who can change algorithms at their will, email is an open communication platform which is controlled by you. Hence, spending the time to build a strong mailing list rather than a huge social media fan base will provide you with a more direct option to reach more recipients with your insurance policies rather than the advertising that occurs on social media.

4. Longevity and Stability

Picture this; email has been around since the 70’s and has only grown stronger and more useful over the years. Unlike social media, which started only a couple of decades ago and is driven by popularity, email has stood the test of time. Remember MySpace? Exactly! For an insurance broker, tools like MailChimp that allow you to create and send nicely branded emails can help increase your GWP. Read our blog on how AVIVA did the same.

5. Inexpensive, Real-Time and Personalized

Three words that spell gold for any marketer. Emails cost significantly less than traditional mailing and social media advertising combined, yet brings you more benefits than these two could together. Moreover, you get the added advantage of skipping the amount of time it takes to traditionally mail an advert to your recipient and get personalized messages to your recipient in a matter of minutes. This is likely to bring you more results than the one-size-fits-all messages that other platforms like the radio, television and even social media presents. With email, you can sort out your recipient list by preference, location, career etc. People respond better to things when they relate to them personally.

So there you have it, 5 solid reasons for you as an insurance broker to swoop down on email marketing as the go-to choice in your marketing endeavour.

So why don’t you go ahead and build your email list because you can rest assured that it will be a credible long term investment that will keep bringing you results for many years to come. Get in touch with our experts who understand the broker market and can talk you through how to achieve through email marketing.

Email marketing is growing in popularity with insurance brokers and for a good reason too as more turn to the digital age and re-discover how to provide information and industry news to clients. Whether you are a personal lines broker or a commercial broker, if you are not using email marketing, here are 5 reasons why you should be:

1. £4,400 for every £1 you spend?

Out of all the various marketing strategies available, email marketing is considered to have the highest return on investment for online marketing. Campaign monitor found that email marketing has a 4400% return on investment. 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.

This potentially means in the insurance broking world, for every £1 you spend, you can gain up to £4,400 in commission back. The challenge we at the BrokerLink have found is that brokers are just not using email marketing properly.

Click here to read the top 5 mistakes we see from brokers when they run an email marketing campaign.

2. It is cheaper

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. Email marketing is as affordable as marketing gets. Most bulk email service providers will allow you to send emails to about 2000 emails every month for free. You don’t need to break the bank to take advantage of this.

3. Become number 1 in your customer’s eyes

Each time you send an email, you send your target more information about their industry, your business and your brand. With strategic planning, the right design and the right targeted content, your business will be consistently building its brand. By doing so, you stay with your audience. When a customer needs an insurance policy, you will be ‘top-of-mind’ for them.  Your business will stand a much better chance of providing a quote and trusted recommendations which will lead to a sale.

4. Better targeting

With email marketing, you have the ability to control exactly who sees your email. By segmenting your contacts based on their characteristics, demographics and location etc your message can be more relevant. Targeting your emails in this way ensures that your audience receives information suited specifically to their needs. For example solicitors do not receive information about fleet insurance which might put them off reading your next email.

5. It is measurable

With new email marketing software such as Mailchimp, it is easy to measure which emails were delivered and to who, how many were opened and which users engaged with your information. You can also easily see who forwarded your emails and to who. These insights can show you the policies and information that customers want and will help you come up with the right leads for your business.

• To find out how to take advantage of email marketing, click here to get in touch and we will talk you through what you can do.